Observations

People don’t just buy a product or service, they buy the experience and the person delivering that service.  It’s really difficult for people to decide whether you are right for them if they don’t see you anywhere, if there’s nothing of you in your sales page or...

So often in business we are encouraged to follow the latest trends and bright ideas. We feel obliged to go along with something new for the sake of it. And we do this despite our misgivings that it doesn’t feel right and can take us away from getting what we really...

The evolution of my Brand Story Photofilms was an unusual one, so if you are interested in the inside story, do have a look here. One of the main reasons my clients love my Brand Story Photofilms is because they want to take advantage of the results that video can...

A while ago, Sian came to me because she had an old video on her website that needed updating and she loved the photos I had taken for her business. She didn’t feel the video gave the best representation of her and her business, so she avoided directing people to her...

In my previous blog I explored how you can be invisible to your clients online. I talked about some of the downsides of using stock imagery or even not having your face online at all. On our websites and social media we need to do all we can to catch people’s...

In this final part of my four part series about possible unintended consequences of the images you use, I’m going to talk about using stock images. If you are only using stock images for your business you may be communicating all the wrong things We are all told about...

In this third part of my four part series about possible unintended consequences of the images you use, I’m going to talk about assumptions and misconceptions that people can make about your business.Do you find that people have all these assumptions and...

In this second part of my four part series about possible unintended consequences of the images you use, I’m going to talk about not using a photo at all. If people can’t see you they cannot build trust in you and people don’t want to do business with people they...

If you are consistently using stock images for your social media and website you are communicating to your audience that you are the same as everyone else. People may be scrolling past because nothing stands out. Welcome to my first blog where I’m going to be talking...